“Sajp, that squirrel tape.”
The Sajp product line was launched in 1959. The product line’s new innovative invention of tape breakers conquered the market. Sajp represented Finnish quality products. Quality is still one of Sajp’s main characteristics. Sajp’s advertising phrase “because it tapes everything” was vividly remembered by Finns. In connection with the re-launch of the brand, the Sajp brand has also expanded to adhesives and blue stickers. In the 2013 re-launch, the products have been manufactured respecting the old.